To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Nicki Minaj attends the Haider Ackermann show as part of the Paris Fashion Week Womenswear Fall/Winter 2017/2018 on March 4, 2017 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)

American model Hailey Bieber is seen arriving to the Rhode launch event during Paris Fashion Week on September 28, 2023 in Paris, France. (Photo by Rachpoot/Bauer-Griffin/GC Images)

The towers of the Notre-Dame de Paris Cathedral, which was ravaged by a fire in 2019, are reflected in a puddle ahead of the reopening ceremonies, in Paris, France, on December 4, 2024. (Photo by Stephanie Lecocq/Reuters)

Logan Edra of the United States, known as Logistx, competes in the Women's Breaking dance Round robin of the Paris 2024 Olympic Games at La Concorde in Paris, on August 9, 2024. (Photo by Angelika Warmuth/Reuters)

Rapper Cardi B is seen in Paris, France on September 30, 2019 at Paris Fashion Week. (Photo by Splash News and Pictures)