While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

British model Kate Moss attends the Saint Laurent Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

A pilgrim holds up the cross after it was thrown by an Orthodox priest into the water, during an epiphany ceremony to bless the sea, on the southeast resort of Ayia Napa, Cyprus, Friday, January 6, 2023. By tradition, a crucifix is cast into the waters of a lake or river, and it is believed that the person who retrieves it will be freed from evil spirits and will be healthy through the year. (Photo by Petros Karadjias/AP Photo)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

Yerevan residents celebrate Armenian Prime Minister's Serzh Sargsyan's resignation in Yerevan, Armenia, Monday, April 23, 2018. Sargsyan resigned unexpectedly on Monday, an apparent move to bring to an end massive anti-government protests. (Photo by Amos Chapple/RFE/RL)

A spectator cools herself at a water spraying fan at the Australian Open tennis championships in Melbourne, Australia, Tuesday, January 17, 2017. (Photo by Kin Cheung/AP Photo)

School children dressed in traditional attire eat breakfast before participating in a Republic day parade in Bangalore, India, Thursday, January 26, 2017. (Photo by Aijaz Rahi/AP Photo)

A girl smiles as her hair is blown by a strong wind in the Chinatown area in Yokohama, near Tokyo, Friday, January 27, 2017. (Photo by Koji Sasahara/AP Photo)