A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Inmates stand next to food during a Christmas event at Sarita Colonia male prison in Callao, Peru, December 18, 2015. For the event, inmates prepared Christmas meals for a culinary competition and took part in dances and songs. (Photo by Mariana Bazo/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A Tamil devotee prays during the Thai Pongal harvest festival at a temple in Colombo January 15, 2016.The Tamil festival of Thai Pongal is a thanksgiving ceremony in which the farmers thank the spirits of nature, the sun and the farm animals for their assistance in providing a successful harvest. (Photo by Dinuka Liyanawatte/Reuters)

A reveller dressed up as Austrian drag queen and 2014 Eurovision song contest winner Conchita Wurst takes part in New Year's celebrations in Coin, near Malaga, southern Spain, early January 1, 2015. Villagers and revellers dressed up in funny costumes to take part in the New Year's celebration. (Photo by Jon Nazca/Reuters)