People spend the summer at Qingdao seaside in Shandong, China on July 3, 2019. The maximum temperature of Qingdao beach was 26 degrees Celsius on that day, and all the 9 sea bathing places were open, attracting a large number of visitors to the seaside to enjoy the cool world. (Photo by Huang Jiexian/ZUMA Press)

American fashion model Karlie Kloss poses for photographers upon arrival at the premiere of the film “Indiana Jones and the Dial of Destiny” at the 76th international film festival, Cannes, southern France, Thursday, May 18, 2023. (Photo by Vianney Le Caer/Invision/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Baylor head coach Kim Mulkey yells at her team during the second half of a women's Final Four NCAA college basketball semifinal tournament game against Oregon, Friday, April 5, 2019, in Tampa, Fla. (Photo by John Raoux/AP Photo)

Greece's Stefanos Tsitsipas falls after diving to return a shot against Switzerland's Stan Wawrinka during their fourth round match of the French Open tennis tournament at the Roland Garros stadium in Paris, Sunday, June 2, 2019. (Photo by Christophe Ena/AP Photo)

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Based on the layout of Helm’s Deep featured in Peter Jackson’s film adaptation, this 150,000 brick set piece is astounding. The artists, who go by the names Rich-K and Big J, apparently, nail the atmosphere and scale of the conflict of one Lord of the Rings most iconic scenes. At the time these photos were taken, the model was about 90% complete, with an estimated four months worth of work. The time, money and personal investment that must have gone into this project is impressive.

These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.