Characters from Star Wars pose for a photocall to promote the release of Star Wars: Episode 1 – The Phantom Menace 3D at The London Eye on February 8, 2012 in London, England. (Photo by Dave J. Hogan/Getty Images)

A new 3D IMAX screen is installed at IMAX Darling Harbour on February 9, 2012 in Sydney, Australia. The new 3D screen at 29.5 metres by 35.7 metres will replace the former screen at IMAX Darling Harbour as the largest in the world. (Photo by Matt King/Getty Images)

A Chinese couple take pictures in an interactive installation art work named “You and Me” on Valentine's Day at 798 Art Zone on February 14, 2012 in Beijing, China. (Photo by Feng Li/Getty Images)

The walls of Sydney's Town Hall Station are bedecked to resemble a Woolworths' supermarket shelf in Australia's first virtual supermarket, at Town Hall Station on February 19, 2012 in Sydney, Australia. (Photo by Marianna Massey/Getty Images for Woolworths)

A young man shows off his new Sony PlayStation Vita portable gaming device that he just bought at the Sony Store during the official German launch of the new Vita on February 21, 2012 in Berlin, Germany. Several hundred video gaming enthusiasts waited hours in line to be among the first to buy the new device. (Photo by Sean Gallup/Getty Images)

A sculpture entitled “Powerless Structures, Fig.101” designed by Danish artist Michael Elmgreen and Norwegian artist Ingar Dragset is unveiled on the Fourth Plinth in Trafalgar Square on February 23, 2012 in London, England. (Photo by Oli Scarff/Getty Images)

German kickboxer Christine Theiss (L) hits challenger Olja Zerajic of Bosnia during their WKA middleweight title fight at Postpalast on March 2, 2012 in Munich, Germany. (Photo by Alexandra Beier/Bongarts/Getty Images)

A Waura Indian woman watches the activities of this year's “quarup”, a ritual held over several days to honour in death a person of great importance to them, in Xingu National Park, Mato Grosso State, August 24, 2013. This year the Waura tribe is honouring their late cacique (chief) Atamai, who died in 2012 and helped created the Xingu Park, and his important contribution in facilitating communication between white Brazilians and Indians. (Photo by Ueslei Marcelino/Reuters)