A woman, covered in mud, dances during the traditional “Bloco da Lama” or “Mud Block” carnival party, in Paraty, Brazil, Saturday, February 14, 2015. Revelers in the seaside colonial town threw themselves into deposits of black, mineral-rich slime, emerging covered head-to-toe in the sludge. Bikinis and trunks disappeared beneath the mud, which highlights both gym-pumped pectorals and beer-fed guts. (Photo by Leo Correa/AP Photo)

Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)

'The Dutch charity organization Mensen in Nood (people in need) hits the streets with a remarkable campaign. People in need are posing with the typical attributes of consumer culture. The price of a designer handbag (€32) is compared with the price of a whole week of food (€4), The price a pint of beer (€4.50) with the price of 50 liter clean water (€1.50). The pictures were taken by Swedish fashion photographer Carl Stolz.' - Occupy Design UK

A player breaks with the bottle during the bottle-kicking game in Hallaton, central England April 6, 2015. The game is played between Hallaton and the neighbouring village of Medbourne each Easter Monday in which participants compete to bring the bottle across a stream that separates the villages. The bottle is an old field barrel holding about a gallon of beer. (Photo by Darren Staples/Reuters)

North Koreans wave as Hughes MD-500 helicopters fly past during an aerial display on Saturday, September 24, 2016, in Wonsan, North Korea. North Korea on Saturday opened an air festival featuring sky diving, demonstrations by its air force and lots of beer to promote a newly renovated and upgraded commercial airport in the coastal city of Wonsan that it hopes will draw for foreign tourists. (Photo by Wong Maye-E/AP Photo)

Two women wearing nun outfits drink beer while watching the 2014 Tim Hortons Brier curling championships in Kamloops, British Columbia in this March 8, 2014 file photo. Although some people might conclude that a curling event could produce a dull atmosphere, it is actually far from it. Some of the most energetic and loyal fans are committed to showing their colours at tournaments around the world. There was a lull in the games that were being held on this day and I remember spotting these nuns sitting in their seats earlier. Although them just sitting there didn't produce a picture, I kept my eye on them for the entire match. As soon as I spotted them with beer in their hands, I slowly turned my camera towards them and waited for them to take a drink. One of the challenges of shooting this image was to not have everyone notice me taking the photo. I had a longer lens on and was right in the middle of the rink. I slowly turned my lens, not to make my intentions too obvious, and waited until they drank from their beers together. (Photo and caption by Ben Nelms/Reuters)

In this Monday, June 10, 2019 photo, an Indian Rabha tribal Hindu priest pours traditional rice beer to a Rabha girl to perform rituals during Baikho festival at Pantan village, west of Gauhati, India. Every year, the community in India’s northeastern state of Assam celebrates the festival, to please a deity of wealth and ask for good rains and a good harvest. (Photo by Anupam Nath/AP Photo)

A girl walks along rice paddy fields during “National Paddy Day”, which marks the start of the annual rice planting season, in Tokha village on the outskirts of Kathmandu on June 29, 2020. Splashing mud and drinking local rice beer, Nepali farmers this week celebrated National Paddy Day to mark the beginning of the rice-planting season, despite some coronavirus lockdown measures still in place. Traditional farming songs and laughter echoed in the air as farmers waded into waterlogged fields to sow green paddy. (Photo by Prakash Mathema/AFP Photo)