To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Grey seal pup “Nikolaus” licks a window at the seal enclosure in Friedrichskoog, Germany, 19 December 2014. The pup was abandoned by his mother and would not have a chance at survival without human help. Nikolaus will be fed at the enclosure for two to three months until he has reached the minimum weight of 45 kilograms for being released. (Photo by Daniel Reinhardt/EPA)

Afghan dogs fight during the weekly dog fight in Kabul, Afghanistan, 17 February 2017. Under the Taliban dog fighting was forbidden, but since their fall it has become a major source of entertainment for hundreds of Afghans, where bets can amount to thousands of dollars and the dogs, which must be over one year old, are well-cared for by their owners and fed milk, butter and meat. (Photo by Hedayatullah Amid/EPA)

A three-day-old Bengal tiger calf is cared for after being fed at the National Zoo in Masaya on August 30, 2021. A female Bengal tiger calf was born in the National Zoo of Nicaragua, the fourth of this species in risk of extinction born in captivity in the country, and is under special care due to a limited breastfeeding capacity of the mother. (Photo by Inti Ocon/AFP Photo)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

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Lake Natron is a salt lake located in northern Tanzania, close to the Kenyan border, in the eastern branch of the East African Rift. The lake is fed by the Southern Ewaso Ng'iro River and also by mineral-rich hot springs. It is quite shallow, less than three meters (10 feet) deep, and varies in width depending on its water level, which changes due to high levels of evaporation, leaving concentrations of salt and other minerals, notably sodium carbonate (natron).