To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An Indian child artisan carries an idol of elephant-headed Hindu God Ganesha at a workshop ahead of Ganesh Chaturthi festival in Chennai, India, Saturday, September 7, 2013. Ganesh Chaturthi, which begins from September 9, is celebrated as the birthday of Lord Ganesha who is widely worshiped by Hindus as the God of wisdom, prosperity and good fortune. (Photo by Arun Sankar K./AP Photo)

Hindu devotees watch as a 12 meter (40 feet) high statue of Hindu monkey-god Hanuman is washed during Hanuman Jayanti, the birthday of Lord Hanuman in Hyderabad, India, Friday, April 22, 2016. Hanuman is one of the most popular gods in the crowded pantheon of Hindu deities, and devout Hindus ascribe great strength and valor to him. (Photo by Mahesh Kumar A./AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A devotee takes a holy bath in River Saali in Sankhu on the first day of Swasthani Brata Katha festival in Kathmandu January 5, 2015. During the month long festival, devotees recite one chapter of a Hindu tale daily from the 31-chapter sacred Swasthani Brata Katha book that is dedicated to God Madhavnarayan and Goddess Swasthani, alongside various other gods and goddess and the miraculous feats performed by them. (Photo by Navesh Chitrakar/Reuters)

Devotees take a holy bath during the Swasthani Brata Katha festival in Kathmandu January 20, 2015. During the month-long festival, devotees recite one chapter of a Hindu tale daily from the 31-chapter sacred Swasthani Brata Katha book that is dedicated to God Madhavnarayan and Goddess Swasthani, alongside various other gods and goddesses and the miraculous feats performed by them. The devotees also go on pilgrimages to various temples, perform religious rituals, take a holy bath in the rivers and fast for a month, especially among women who believe fasting helps in their family's well-being or in getting them a good husband. (Photo by Navesh Chitrakar/Reuters)