To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A man rides through the flames on a horse during the “Luminarias” annual religious celebration on the eve of Saint Anthony's Day in the village of Alosno, southwest Spain, January 16, 2015. According to a tradition that dates back 500 years, people ride their horses through the narrow cobblestone streets of this small village to purify the animals with the smoke of the bonfires. Saint Anthony is the patron of animals. (Photo by Marcelo del Pozo/Reuters)

A man rides a horse through a bonfire as part of a ritual in honor of Saint Anthony the Abbot, the patron saint of domestic animals, in San Bartolome de Pinares, Spain, Saturday, January 16, 2016. On the eve of Saint Anthony's Day, dozens ride their horses through the narrow cobblestone streets of the small village of San Bartolome during the “Luminarias”, a tradition that dates back 500 years and is meant to purify the animals with the smoke of the bonfires and protect them for the year to come. (Photo by Francisco Seco/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)