To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Homeless man Alonzo Harrison, 47, takes a nap on a bench at Pershing Square decorated with Christmas lights in the background on Monday, December 4, 2017, in Los Angeles. A homeless crisis of unprecedented proportions is rocking the West Coast, and its victims are being left behind by the very things that mark the region's success: soaring housing costs, rock-bottom vacancy rates and a roaring economy that waits for no one. (Photo by Jae C. Hong/AP Photo)

A woman carries her child as she watches Mount Sinabung volcano spewing thick volcanic ash, as seen from Karo on July 21, 2017. Sinabung roared back to life in 2010 for the first time in 400 years, after another period of inactivity it erupted once more in 2013, and has remained highly active since. (Photo by Gatha Ginting/AFP Photo)

A woman takes photos as Mount Agung volcano sends up another plume of smoke, seen from the Kubu subdistrict in Karangasem Regency on Indonesia's resort island of Bali on July 5, 2018. Mount Agung roared to life again on July 2, belching a plume of ash 2,000 metres (6,500 feet) high, as well as temporarily shuttering the airport and grounding hundreds of flights after erupting the week before. (Photo by Sonny Tumbelaka/AFP Photo)