American YouTuber, model and singer/songwriter Erika Costell (R) out and about in Los Angeles, USA on December 31, 2019. (Photo by ROGUT/starmaxinc.com/Rex Features/Shutterstock)

American singer, songwriter, and actress Lady Gaga attends the 27th annual Critics Choice Awards at the Savoy Hotel in London, Britain on March 13, 2022. (Photo by Henry Nicholls/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Bella Hadid arrives at the amfAR Gala Cannes 2017 at Hotel du Cap-Eden-Roc on May 25, 2017 in Cap d'Antibes, France. (Photo by Michael Buckner/Variety/Rex Features/Shutterstock)

Kim Kardashian west and Madonna backstage at MDNA SKIN hosts Madonna and Kim Kardashian West for a beauty conversation at YouTube Space LA on March 6, 2018 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Madonna's MDNA SKIN)