To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Bodybuilders pose on stage during the Mr.001 bodybuilding competition in Mombasa, Kenya, on December 11, 2021. This bodybuilding competition was created by a former bodybuilder and its the first one to happen in the coastal city since 2015. The name comes from Mombasa's county code and currently is considered one of the biggest in East and Central Africa. The first edition brought over 200 participants from Kenya, Uganda, Tanzania, Nigeria, South Africa and Pakistan who competed in different categories including physique, bikini and figure. (Photo by Patrick Meinhardt/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.