A mahout rides an elephant at Tad Sae Waterfall outside Luang Prabang, Laos July 31, 2016. Protected by the United Nations cultural heritage agency UNESCO, Luang Prabang is one of the most alluring places in the region – a city that evokes old-world romance that has gained a reputation as a travellers' Shangri La. (Photo by Jorge Silva/Reuters)

Actress Julia Rose and American professional boxer Jake Paul leave little to imagination while frolicking in waterfall pool on Hawaii holiday in the last decade of November 2022. The couple are currently enjoying a mini-break in the US following Paul's win over Anderson Silva at the end of last month. (Photo by Instagram)

An illumination is held at a commercial facility “NAMBA PARKS” in Osaka City, Osaka Prefecture on November 15, 2022. Approximately 650,000 LED (light-emitting diode) bulbs are decorated to imagine waterfalls and meadows at the event. (Photo by Naoya Azuma/Yomiuri/The Yomiuri Shimbun via AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.