Participants dressed as Santa Claus take part in the Great Edinburgh Santa Run on December 11, 2011 in Edinburgh, Scotland. Around a thousand people took part in the annual fundraising event, with all money raised being donated to the charity “When You Wish Upon a Star”. (Photo by Jeff J. Mitchell/Getty Images)

When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

“If a man insisted always on being serious, and never allowed himself a bit of fun and relaxation, he would go mad or become unstable without knowing it”. – Herodotus. “You can discover more about a person in an hour of play than in a year of conversation”. – Plato. Photo: Mandalay, Burma. (Photo by Steve McCurry)

Princess Charlene of Monaco and Prince Albert II of Monaco kiss on the balcony after the civil ceremony of the Royal Wedding of Prince Albert II of Monaco to Charlene Wittstock at the Prince's Palace on July 1, 2011 in Monaco. The ceremony took place in the Throne Room of the Prince's Palace of Monaco, followed by a religious ceremony to be conducted in the main courtyard of the Palace on July 2. With her marriage to the head of state of Principality of Monaco, Charlene Wittstock has/will become Princess consort of Monaco and gain the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Pascal Le Segretain/Getty Images)

A traveller washes his horse in the River Eden in preparation for selling at the Appleby Horse Fair on June 3, 2011 in Appleby, England. Appleby Horse Fair has existed under the protection of a charter granted by James II since 1685. It is one of the key gathering points for the Romany, gypsy and traveling community. Appleby Horse Fair is attended by about 5,000 travelers who come to buy and sell horses. The animals are washed and groomed before being ridden at high speed along the “mad mile” for the viewing of potential buyers. (Photo by Christopher Furlong/Getty Images)

A fisherman is seen standing on a cliff edge at Cape Bank in La Perouse on February 20, 2011 in Sydney, Australia. The practice of fishing from rock platforms, cliffs and rocky outcrops is notoriously dangerous with many anglers per year being washed into the ocean by dangerous surf or unexpected large waves. Angling is often reported as the sport having the highest mortality rate on average due to fishermen drowning with rocking fishing contributing to a high number of these deaths. (Photo by Mark Kolbe/Getty Images)

“The Wild Animal Sanctuary is a U.S. organization that specializes in rescuing and caring for large predators which are being ill-treated, for which their owners can no longer care, or which might otherwise be euthanized. Created in 1980, The Wild Animal Sanctuary is situated on 720 acres (291 ha) of grassland near Keenesburg, Colorado North of Denver, and has helped over 1,000 animals since it first opened. As of 2010, it was home to over 290 animals”. – Wikipedia

Photo: Rescued brown and black bears feed at The Wild Animal Sanctuary on October 20, 2011 in Keenesburg, Colorado. (Photo by John Moore/Getty Images)