A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A girl holds up a photo of Pope Benedict XVI which reads “tear his face” during a protest against the World Youth Day 2011 celebrations taking place on August 17, 2011 in Madrid, Spain. Initiated by Pope John Paul II in 1985, World Youth Day youth-oriented events for the celebration of the Catholic faith are held every three years in a different country; this time in Madrid from August 16 – 21, with Pope Benedict XVI in attendance. (Photo by Denis Doyle/Getty Images)

The Upside Down Room, with furniture on the ceiling and real beds and chairs that open out of the floor, is one of many creative and even bizarre rooms shown photographed February 14, 2002 at the Propeller Island City Lodge in Berlin, Germany. Owner, artist and musician Lars Stroschen designed the rooms of the hotel, which has 28 rooms and has been open since June, 2001. (Photo by Sean Gallup/Getty Images)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)

This April 9, 2016 photo provided by Bertrand Piccard via Global Newsroom shows Piccard taking a selfie on board Solar Impulse 2 during a test flight over the Pacific Ocean. The solar-powered airplane on an around-the-world journey had traveled 80 percent of the way from Hawaii to California by Saturday, April 23. The aircraft's destination on this leg of the journey is Mountain View, Calif., at the southern end of San Francisco Bay. (Photo by Bertrand Piccard/Global Newsroom via AP Photo)

A protester sprays paint on the window of a bank during a rally against Expo 2015 in Milan, Italy, April 30, 2015. The Milan Expo will open in the city on May 1. Officials are counting on some 20 million visitors to the six month-long exhibition of products and technologies from around the world. (Photo by Stefano Rellandini/Reuters)

Factory landlord Lawrence Taylor (L), portraying a Colour Sergeant from the King's Royal Rifle Corps, part of the Rifles Living History Society, performs a drill with Connor Young (R) of the Queen's Own Royal West Kent Regiment Living History Group as they recreate the life of a First World War soldier at the Eden Valley Museum in Edenbridge in southeast England May 10, 2014. Lawrence has always had an interest in military history and specifically “The Rifles” – his veteran father's WWII regiment. When he became a re-enactor he chose not to re-enact WWII as many of the veterans are still alive, and he felt uncomfortable as he remembers his father would have flashbacks and nightmares about the war. United by a fascination with military history and a fondness for dressing up, groups such as the Rifles Living History Society and the Queen's Own Royal West Kent Regiment Living History Group get together to recreate aspects of life during the First World War. Reuters photographer Luke MacGregor photographed members of the groups, both as they took part in living history events and at their day jobs. (Photo by Luke MacGregor/Reuters)

A recent undated handout picture released by the Guinness World Records on September 9, 2014, shows 49-year-old trick golf artist Karsten Maas, from Denmark, who secured his place in the 2015 Guinness World Records book for creating the world’s longest usable golf club. It measures 4.37, (14ft 5in) in length and has been used to drive a ball a distance of 165.46m (542ft 10.16in). The 60th anniversary edition of the Guinness World Records book will reflect on six decades of record-breaking, whilst also featuring the latest additions to the oddball hall of fame. (Photo by Ranald Mackechnie/AFP Photo/Guinness World Records)