While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Miniature Dachshund (L) wears a duck bill-shaped dog muzzle while sitting in a stroller with another Miniature Dachshund at the “Interpets” international pet fair in Tokyo, Japan, April 2, 2015. (Photo by Kiyoshi Ota/EPA)

Young gymnasts practice pull-up on a bar at a gymnasium of a sports school in Jiaxing, Zhejiang province April 11, 2015. (Photo by William Hong/Reuters)

The legs of camel and sheep for the “Living Nativity” scene, and Rockettes, of the “Radio City Christmas Special”, are juxtaposed as they pose for photos outside New York's Radio City Music Hall, Tuesday, October 28, 2014. The show is scheduled to open Friday, November 7, 2014 and continue through Wednesday, December 31, 2014. The “Living Nativity” has been part of the Christmas Spectacular since its inception in 1933. (Photo by Richard Drew/AP Photo)

“Himalayan Dog”. This dog just appeared out of nowhere and followed us for an entire week during our trekking trip in the Himalayan outback. He always used to sleep in front of our tent and guarded us in the nights. When I decided to get up at 4 a.m. to climb the next 5000 m peak for sunrise he accompanied me as well. On the top he was sitting for the entire 30 minutes on this place looking straight into the countryside. Photo location: Ladakh, India. (Photo and caption by Sebastian Wahlhuetter/National Geographic Photo Contest)

Trick rider Kendel Sampson performs during the trick riding session of the RAM Rodeo in Warkworth, Ontario, on August 1, 2013. The teenage Encore Presentation Trick Riders perform daring stunts every rodeo season in towns throughout Canada. (Photo by Norm Betts/Barcroft Media)

Opossums on their mothers back at a game reserve in Central Minnesota, USA, on September 2, 2013. (Photo by Caters News Agency)

A picture taken on March 16, 2017 shows women dressed up as mermaids posing by a pool at a mermaid training school in Moscow. Russian women who have dreamt of becoming a mermaid since their youngest years, start turning their fantasies into reality with a new type of fitness – mermaid swimming. (Photo by Natalia Kolesnikova/AFP Photo)