A girl carries a rifle as she attends a rally by followers of the Shi'ite Houthi movement commemorating the death of Imam Zaid bin Ali in Sanaa, Yemen October 26, 2016. (Photo by Khaled Abdullah/Reuters)

These girls are all smiles as they celebrate surviving A-level results day in Birmingham, England on August 15, 2019. The A Level is a subject-based qualification conferred as part of the General Certificate of Education, as well as a school leaving qualification offered by the educational bodies in the United Kingdom. (Photo by SnapperSK/SnapperMS)

Tom Kaulitz and Heidi Klum attend Heidi Klum's 20th Annual Halloween Party presented by Amazon Prime Video and SVEDKA Vodka at Cathédrale New York on October 31, 2019 in New York City. (Photo by Craig Barritt/Getty Images for SVEDKA)

This combination picture shows some revellers wearing masks while dressed as “Botargas” during carnival celebrations in Almiruete, Spain, February 25, 2017. (Photo by Sergio Perez/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Models promote a condom brand at the first Shenzhen s*x Culture Festival on September 21, 2007 in Shenzhen of Guangdong Province, China. The festival aims to increase awareness about reproductive health and popularise s*x education. (Photo by China Photos/Getty Images)

Russia's Ekaterina Birlova casts a shadow on the sand as she serves to Poland during a women's beach volleyball match at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Tuesday, August 9, 2016. (Photo by Marcio Jose Sanchez/AP Photo)

A remote-controlled plane in the form of a witch flies over a neighborhood as the sun sets during Halloween in Encinitas, California, U.S. October 31, 2016. (Photo by Mike Blake/Reuters)