While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A cat dressed in a traditional outfit takes part during the Orthodox Christmas celebration in Kiev, Ukraine on January 7, 2020. Orthodox Christians celebrate Christmas Day on December 25 of the older Julian calendar, which currently corresponds to January 7 in the Gregorian calendar. (Photo by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Job seekers carry a woman who fainted at the Indonesia Spectacular Job Fair 2015 at Gelora Bung Karno stadium in Jakarta August 12, 2015. Indonesia's gross domestic product grew at 4.67 percent in the second quarter, its slowest pace in six years. Since he took office last October, Widodo's government has passed a raft of measures aimed at boosting industry and consumption that have been criticized by investors as protectionist. (Photo by Reuters/Beawiharta)

An exhausted and frustated migrant holds his head after he missed to get a place on a train heading to the Serbian border at the train station in Gevgelija, The Former Yugoslav Republic of Macedonia, August 13, 2015. From the beginning of the year to mid-June 2015, nearly 160,000 migrants landed in the southern European countries, mainly Greece and Italy, on their way to wealthier countries in Western and Northern Europe, according to estimates by the International Organization for Migration (IOM). (Photo by Georgi Licovski/EPA)

A Rajasthani folk dance artist performs while standing on two glasses during the “Dhora Ri Mahak” festival in Bhopal, India, 07 January 2015. The event is being organised by the “Indira Gandhi Rashtriya Manav Sangrahalaya” anthropology museum. (Photo by Sanjeev Gupta/EPA)

Migrants rush as they try to get on a train heading to the border with Serbia at the train station of Gevgelija, on the Macedonian-Greek border, on August 9, 2015. Non-EU Serbia's frontier with Hungary, which is in the bloc's passport-free Schengen zone, has become a major crossing point for the huge numbers of migrants entering the EU. (Photo by Dimitar Dilkoff/AFP Photo)

Flamingoes in Laguna Colorada, Altiplano, Bolivia, South America in 2018. (Photo by Oksana Belikova/Rex Features/Shutterstock)