Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Participants climb over a wall at the “Tough Mudder” endurance event series in Arnsberg September 6, 2014. Competitors who took part in the endurance event saw themselves having to overcome various military style obstacles. (Photo by Ina Fassbender/Reuters)

A man dresses as a plague doctor at the Bannockburn Live event on June 28, 2014 in Stirling, Scotland. The 700th anniversary of the historic battle that saw the outnumbered Scots conquer the English led by Edward II in the First War of Scottish Independence. (Photo by Peter Macdiarmid/Getty Images)

Dead leaf or almost by Guilhem Duvot. Taken in Nován Stráž, Slovakia. Describe what is pictured? A dead leaf grasshopper. How does this image fit with the theme of the competition? The perfect camouflage – nature is amazing. I saw the grasshopper only because it jumped. (Photo by Guilhem Duvot/Royal Society of Biology)

A man helps a woman with blood on her face after security guards saw her looting in a hotel during a protest demanding the resignation of Haiti's Prime Minister Ariel Henry after weeks of shortages, in Port-au-Prince, Haiti on October 10, 2022. (Photo by Ralph Tedy Erol/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.