While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A pro-Russian supporter with the Russian national flag on her shoulders takes part in a meeting in Simferopol, March 6, 2014. Crimea's parliament voted to join Russia on Thursday and its Moscow-backed government set a referendum within 10 days on the decision in a dramatic escalation of the crisis over the Ukrainian Black Sea peninsula. (Photo by Vasily Fedosenko/Reuters)

A long time exposure shows a Igloo at the “Igloo village” (Iglu Dorf) in front of the famous Matterhorn mountain in Zermatt, Switzerland, late 28 January 2016. The hotel-igloo village made of snow and ice at 2'815 meters about sea level with a bar, a restaurant, bedrooms and wellness are celebrating their 20th anniversary. For this occasion the hosts built the largest classic igloo with a diameter of 13 meters and a ceiling hight of 11 meters in front of Matterhorn in Zermatt, and they will attempt the world record for this Igloo. (Photo by Jean-Christophe Bott/EPA)

Nobby the polar bear cools down as he plays in a lake at the Yorkshire Wildlife Park in Doncaster, England, Friday June 17, 2022. A blanket of hot air stretching from the Mediterranean to the North Sea is giving much of western Europe its first heat wave of the summer, with temperatures forecast to top 30 degrees Celsius (86 degrees Fahrenheit) from Malaga to London on Friday. (Photo by Danny Lawson/PA Wire via AP Photo)

A pilgrim holds up the cross after it was thrown by an Orthodox priest into the water, during an epiphany ceremony to bless the sea, on the southeast resort of Ayia Napa, Cyprus, Friday, January 6, 2023. By tradition, a crucifix is cast into the waters of a lake or river, and it is believed that the person who retrieves it will be freed from evil spirits and will be healthy through the year. (Photo by Petros Karadjias/AP Photo)

Holloways Beach resident Lisa Methven watches the storm across the Coral Sea as Cyclone Jasper approaches landfall in Cairns in far north Queensland on December 13, 2023. A tropical cyclone was building strength as it rolled towards northeastern Australia on December 13, with authorities warning “life-threatening” floods could swamp coastal regions for days. (Photo by Brian Cassey/AFP Photo)

Police react to a suspicious vehicle near La Carillon restaurant following a series of deadly attacks in Paris, November 15, 2015. Thousands of French troops deployed around Paris on Sunday and tourist sites stood shuttered in one of the most visited cities on Earth while investigators questioned the relatives of a suspected suicide bomber involved in the country's deadliest violence since World War II. (Photo by Pascal Rossignol/Reuters)

A woman sits on a terrace at Tiki hostel in Cantagalo favela, in Rio de Janeiro, Brazil, April 16, 2016. Hostels in a few of Rio's more than 1,000 slums serve not only as a cheap housing alternative for the more adventurous among the estimated 500,000 foreign tourists expected to arrive for the Olympics in August. The establishments also open up the rich culture of the city's shantytowns for travellers, giving them a glimpse into once “no-go” areas where about one-fifth of Rio's population lives. (Photo by Pilar Olivares/Reuters)