Models display an Autumn-Winter 2021/2022 collection creation by Andres Sarda lingerie brand during a fashion parade on the opening day of 73th Mercedes-Benz Fashion Week Madrid, at IFEMA Convention and Exhibition Center, in Madrid, Spain, 08 April 2021. (Photo by Mariscal/EPA/EFE)

Gemma Sadler models a fabulous Georgian costume, including a wig made from flowers and foliage created by Florist of the Year Helen James, during the staging day for the 2021 Harrogate Autumn Flower Show at Newby Hall, near Ripon, United Kingdom on Thursday, September 16, 2021. (Photo by Danny Lawson/PA Images via Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A model walks the runway during the Neo Fashion show during Berlin Fashion Week Autumn/Winter 2020 at Vienna House Adel's on January 13, 2020 in Berlin, Germany. (Photo by Robert Schlesinger/Getty Images for Neo.Fashion.2020)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

A model presents a creation by Japanese designer Yoshikazu Yamagata for his label writtenafterwards during the Mercedes-Benz Fashion Week in Tokyo, Japan, 16 March 2016. The presentation of the Autumn/Winter 2016 collections runs from 14 to 19 March. (Photo by Kiyoshi Ota/EPA)

“Just hanging out”. As full autumn hits the valley of Hallingdal in Norway, this bear chills out in a tree which seems to barely cover its weight. Photo location: Flå, Hallingdal, Norway. (Photo and caption by Jorgen Tharaldsen/National Geographic Photo Contest)