To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A stunt rider jumps over spectators after the final stage of the annual ABSA Cape Epic mountain bike stage race, Cape Town, South Africa, 30 March 2014. The multi day stage race is know as the “Tour de France” of mountain biking and sees 1,200 riders riding 720km in seven days. The race includes the worlds leading professional racers along with amateur cyclists. (Photo by Kim Ludbrook/EPA)

British singer and songwriter Ella McMahon, better known by her stage name Ella Eyre performs on stage at SWG3 on October 20, 2021 in Glasgow, Scotland. (Photo by Roberto Ricciuti/Redferns)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)