A woman uses her mobile phone as she walks past a billboard with a portrait of a Russian soldier and the words “Glory to the heroes of Russia” in St. Petersburg, Russia, Saturday, August 20, 2022. (Photo by Dmitri Lovetsky/AP Photo)

A pedestrian carries a shopping bag and looks at his phone while walking past a mural decorating a construction site in central Sydney on November 6, 2023. (Photo by David Gray/AFP Photo)

A selection of winning images from the Pink Lady food photographer of the year awards. Here: On the phone – Fishes of Hilsa by Azim Khan Ronnie. (Photo by Azim Khan Ronnie/Pink Lady Food Photographer Award 2020)

Neil Zeller's snaps were taken across Canada, where he photographs the northern lights dancing across a dark night sky. In one stunning shot, Zeller, 42, even manages to capture a flash of lightning beneath a storm cell while an aurora gives off a magnificent green glow. The photographer, from Calgary, Alberta, describes himself as a night person, and became interested in night photography about 10 years ago. (Photo by Neil Zeller/Caters News)

Clash of the storms, New Mexico, US by Camelia Czuchnicki. “A clash between two storm cells in New Mexico, US, each with its own rotating updraft. The curved striations of the oldest noticeable against the new bubbling convection of the newer. It was a fantastic sight to watch and it’s the rarity of such scenes that keep drawing me back to the US Plains each year”. (Photo by Camelia Czuchnicki/Weather Photographer of the Year 2016)

In this Saturday, May 7, 2016 photo, Afghan refugee Shazia Lutfi, 19, peeks through the door of her room at the former prison of De Koepel in Haarlem, Netherlands. The government has let Belgium and Norway put prisoners in its empty cells and now, amid the huge flow of migrants into Europe, several Dutch prisons have been temporarily pressed into service as asylum seeker centers. (Photo by Muhammed Muheisen/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The Cobra JoyRide car charger by Cobra Electronics is displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 8, 2012 in Las Vegas, Nevada. The JoyRide works with Android phones and can automatically trigger preset phone functions like enabling GPS or disabling Wi-Fi with the press of a single button. It will be available for USD 39 in the second quarter of 2012. (Photo by Ethan Miller/Getty Images)