To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An Indian Hindu devotee pours milk on a snake as an offering during the annual Nag Panchami festival, dedicated to the worship of snakes outside the Nagvasuki temple, in Allahabad, on July 28, 2017. Officially the snake charmers' profession is banned in India, but many in the country offered prayers and milk blessings to cobras and other deadly serpents on July 28 in an annual tribute. The 800,000 charmers and their young apprentices come to the fore for the Nag Panchami festival which dates back several centuries. (Photo by Sanjay Kanojia/AFP Photo)

An employee feeds a one-week-old coati cub with a bottle of milk at the Royev Ruchey zoo in the suburbs of Krasnoyarsk, Siberia, October 10, 2014. The mother of three cubs refused to nurse them, according to zoo employees. (Photo by Ilya Naymushin/Reuters)

This picture taken on February 1, 2015 shows participants competing in a tofu (beancurd) wrestling competition in Fogang county, south China's Guangdong province. Participants, mostly women, fight it out in an inflatable pool which is filled with nearly two tons of fresh milk and tofu, in a promotion to attract tourists for the upcoming Chinese Lunar New Year holiday. The upcoming Chinese lunar new year of the sheep, which will fall on February 19 this year, marks the biggest festival of the year in China as hundreds of millions of people journey across the country to celebrate the season with their families. (Photo by AFP Photo/Stringer)