Prints of R$ 50 Brazilian reais bills sit on a table for inspection at at the Casa da Moeda, the national mint, in the Santa Cruz suburb of Rio de Janeiro, Brazil, on Tuesday, March 5, 2013. Brazil is likely to keep its key interest rate at a record low for the third straight meeting, as policy makers are caught between a fragile economic recovery and faster-than-expected inflation. (Photo by Dado Galdieri/Bloomberg)

When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.