This picture taken on February 16, 2017 in Fangshan village in China's coastal province Fujians, shows a villager performing the “eating flowers” ritual. Villagers in eastern China have a unique way of washing away the taint of evil spirits – by bathing in a shower of scorching sparks. (Photo by Johannes Eisele/AFP Photo)

Children wearing bear fur costumes dance during a parade in Comanesti, Romania, Friday, December 30, 2022. In pre-Christian rural traditions, dancers wearing colored costumes or animal furs, toured from house to house in villages singing and dancing to ward off evil. (Photo by Vadim Ghirda/AP Photo)

A woman swings a child around a fire, where an effigy of the demon Ghantakarna was burnt to symbolize the destruction of evil, during the Ghantakarna festival at the ancient city of Bhaktapur, Nepal August 12, 2015. According to local folklore, the demon is believed to “steal” children and women from their homes and localities. (Photo by Navesh Chitrakar/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.