Anne Leanzo, of Virginia, plays Ash from the Evil Dead movie and her daughter Gina, 15, plays Lilith from the Borderlands video game during Comic-Con 2017 in San Diego, California, July 22, 2017. (Photo by Bill Wechter/AFP Photo)

An artist applies henna on the hand or a woman during the Hindu festival of lights, Diwali, in Taipei, Taiwan, Thursday, November 4, 2021. Millions of people across Asia are celebrating the Hindu festival of Diwali, which symbolizes new beginnings and the triumph of good over evil and light over darkness. (Photo by Chiang Ying-ying/AP Photo)

A man shakes a wooden disk to keep it on fire during the Schieweschlawe festival in Offwiller, eastern France, Sunday, February 26, 2023. The Schieweschlawe festival is a celtic tradition to drive away evil spirit and celebrates equinox. (Photo by Jean-Francois Badias/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.