Residents carry a slaughtered pig with a bamboo pole as they walk home on a street, which was shut to traffic due to ice, in Leishan county, Guizhou province January 31, 2015. Blizzards and icy rain that lasted for several days at the end of January have disrupted traffic, collapsed houses and decimated crops in central Chinese provinces, Xinhua News Agency reported. (Photo by Reuters/Stringer)

Revelers participate in J'Ouvert, an overnight celebration the night before the West Indies Day Parade in Brooklyn, NY on September 3, 2018. Violence in past years led NYPD to shut down the parade route until 2am. (Photo by Stephen Yang)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.