To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

It's often said that pets and their owners can start to look alike, but these adorable photographs take the old mantra to a new extreme. They are the work of Svetlana Valyiskaya (27), from St Petersburg, who snaps pets in everyday poses in her spare time from her job as a commercial photographer. The vibrant costumes and scenes, which Svetlana designs herself, have made the photos a hit in her native Russia – and it's not hard to see why. She said: “I really love animals, they are loyal, faithful and true and always interesting to work with – plus they never criticise the photographs afterwards”. (Photo by Svetlana Valyiskaya/Mercury)

Kale grows at Kajodlingen farm in Gothenburg, Sweden, September 28, 2016. They are doing it on the rooftops, on tower block balconies and even on a disused railway: Swedes have discovered a passion for urban gardening as a way of growing fresh food and getting back in touch with nature. Part of a global movement, an increasing number of Swedish city-dwellers are growing their own in window boxes and allotments or are visiting public gardens built in or on industrial or office spaces. (Photo by Maxim Shemetov/Reuters)