The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A child looks at window cleaners work while dressed in sheep (C) and monkey costumes, denoting animal signs of the Chinese zodiac calendar, during an event marking the upcoming end of the year at a hotel in Tokyo, Japan, December 21, 2015. According to the zodiac calendar, 2015 is the year of the sheep and 2016 is the year of the monkey. (Photo by Thomas Peter/Reuters)

Actress Boquita Almonte smashes an old cell phone on “Good Riddance Day” in Times Square in New York December 28, 2014. Good Riddance Day, inspired by Latin American tradition, encourages people to shred and smash their bad memories from 2014 to start the new year fresh. (Photo by Carlo Allegri/Reuters)

Italian disabled dancer Simona Atzori (top) performs, before a special audience with disabled athletes led by Pope Francis, in Paul VI hall at the Vatican October 4, 2014. (Photo by Tony Gentile/Reuters)

Tourists take a “selfie” as demonstrators burn a trash container during a May Day rally in Barcelona, Spain, on May 1, 2014. Tens of thousands of workers marked May Day in European cities with a mix of anger and gloom over austerity measures imposed by leaders trying to contain the eurozone's intractable debt crisis. (Photo by Manu Fernandez/Associated Press)

Inês Carvalho (C), accompanied by her sister and cousin, is helped by her aunt to dress up at Alfama neighborhood in Lisbon on June 12, 2014. Carvalho, 18, is one of the revelers from the Alfama march and every Saint Anthony's day, Lisbon's protector, she parades with several other typical neighborhoods of the city. (Photo by Patricia De Melo Moreira/AFP Photo)

Young gymnasts practice pull-up on a bar at a gymnasium of a sports school in Jiaxing, Zhejiang province April 11, 2015. (Photo by William Hong/Reuters)

A dejected German Grenadier carrying a machine gun on his shoulder in front of a building on fire during the German retreat in Russia. (Photo by Keystone/Getty Images). 1944