Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

Scuba divers during an ice diving class at the Sea Frogs scuba diving center in the Russian Far Eastern city of Vladivostok on January 30, 2022. The air temperature is –11°C (12.2°F), the water temperature is –2°C (28.4°F). Scuba divers undergo theoretical and practical training in ice diving and perform dives in the open water during the day and the night time as part of the Ice Diver NDL special program. (Photo by Yuri Smityuk/TASS)

Dancers wait in the wings before performing in a full-dress rehearsal at the Moulin Rouge in Paris on September 8, 2021, two days ahead of the reopening of the cabaret following an 18-month closure amid the COVID-19 pandemic. Closed for a year and a half due to the pandemic, the Moulin Rouge and Le Lido, emblems of the crazy Parisian nights since 1889, are finally reopening. (Photo by Christophe Archambault/AFP Photo)

A girl with a ritual garland headdress smiles during a traditional Midsummer Night celebration, in the capital Kyiv, Ukraine, Monday, July 6, 2020. Ukrainian girls believe the ages-old ceremony would help them to find their true love partners, as the pagan Slav festival is still celebrated in Ukraine, as Kyiv has lifted the coronavirus lockdown restrictions. (Photo by Efrem Lukatsky/AP Photo)

In this Friday, May 10, 2019, file photo, rescuers help a baby wild elephant cross the wetland to return to the forest at Deepor Beel wildlife sanctuary in Gauhati, India. The elephant had gotten stuck in the waters of Deepor Beel after it was separated from a herd of wild elephant that came down in search of food last night. (Photo by Anupam Nath/AP Photo)

Students, dressed in a whole array of fancy dress outfits, were pictured on a wild night out to kick off Freshers' Week in Leeds, England on September 21, 2019. Freshers' Week is a period before the start of an academic year at a university or tertiary institutions. During this period, students participate in a wide range of social activities. (Photo by N B (PRESS) LTD)