To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Lebanese women smoke nargileh (water pipe) and watch a streaming broadcast of the FIFA World Cup 2022 group G soccer match between Brazil and Switzerland, at a café-restaurant in the area of Sabtiyeh, north of Beirut, on November 28, 2022. Lebanon being hit hard by the economic crisis, the country did not obtain the rights to broadcast the 2022 World Cup this year, depriving Lebanese fans of the World Cup. (Photo by Joseph Eid/AFP Photo)

A Brazil supporter kisses a replica of the world cup trophy before the Qatar 2022 World Cup quarter-final football match between Croatia and Brazil at Education City Stadium in Al-Rayyan, west of Doha, on December 9, 2022. (Photo by Adrian Dennis/AFP Photo)

A policeman looks at a car crushed underneath a collapsed bridge in Belo Horizonte, Brazil, Thursday, July 3, 2014. The overpass under construction collapsed Thursday in the Brazilian World Cup host city. The incident took place on a main avenue, the expansion of which was part of the World Cup infrastructure plan but, like most urban mobility projects related to the Cup, was not finished on time for the event. (Photo by Victor R. Caivano/AP Photo)

Pun on the word “Vexame” which means shame with the word “Hexa”, the word for sixth (World Cup). (Photo by Yahoo Sports)

A municipal worker sits on a bench, next to a statue, in Nizhny Novgorod, Russia, during the 2018 soccer World Cup, Thursday, June 28, 2018. Nizhny Novgorod was a “closed city” during the Soviet era. It was known as Gorky until 1990 and it was here that dissident scientist Andrei Sakharov was held under house arrest. Now the city hosts six World Cup matches and is teeming with tourists. That was unthinkable in the Soviet era and even rare now in a city that is seldom visited by outsiders. (Photo by Vadim Ghirda/AP Photo)