Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Jason Arnold, project manager from solarcentury walks between lines of solar panels erected at Weighbridge, Wheal Jane, Baldhu on July 7, 2011 near Truro, England. A ceremony was held today to mark the connection of the 1.4kw solar farm, which on a 6.2 acre plot is the first in the South West and biggest in the UK to date, using 5,680 panels. (Photo by Matt Cardy/Getty Images)

Bob Woodward looks at the reconstruction he built of the Orpheus Pavement at Prinknash Abbey on March 31, 2010 in Gloucester, England. The replica mosiac, made of more than one-and-a-half million pieces of stone is described as one of the most significant archaeological projects of recent times. (Photo by Matt Cardy/Getty Images)

Singer Katy Perry arrives at the Metropolitan Museum of Art Costume Institute Gala 2015 celebrating the opening of “China: Through the Looking Glass” in Manhattan, New York May 4, 2015. (Photo by Lucas Jackson/Reuters)

A person dressed like a zombie walks during the 2015 Comic-Con International Convention in San Diego, California July 9, 2015. The pop-culture held at the San Diego Convention Center event runs July 9-12. (Photo by Mario Anzuoni/Reuters)

Filipino Muslims ride on top of a vehicle as they celebrate the end of the holy month of Ramadan in Cotabato city, in southern Philippines, July 16, 2015. Picture taken July 16, 2015. (Photo by Marconi Navales/Reuters)

A model displays a creation for designer Andres Sarda's Fall/Winter 2015 collection, during the Mercedes-Benz Fashion Week in Madrid, February 7, 2015. (Photo by Javier Barbancho/Reuters)

A model is photographed backstage before he BCBG MAX AZRIA Fall 2015 collection is modeled during Fashion Week, in New York, Thursday, February 12, 2015. (Photo by Richard Drew/AP Photo)