A participant shows off a belt buckle during the 20th annual Seattle Invitationals, an amateur Elvis impersonator competition, in Seattle, Washington January 23, 2015. The event drew hundreds of spectators for 20 contestants at the Crocodile, a venue in Seattle's Belltown neighborhood. (Photo by David Ryder/Reuters)

A woman stands next to a giant jandal on Tamarama Beach as giant sculptures are installed ahead of the “Sculpture by the Sea” exhibition in Sydney on October 19, 2016. Celebrating it's 20th anniversary, Sculpture by the Sea is the world's largest annual, free-to-the-public, outdoor sculpture exhibition. (Photo by William West/AFP Photo)

Tom Kaulitz and Heidi Klum attend Heidi Klum's 20th Annual Halloween Party presented by Amazon Prime Video and SVEDKA Vodka at Cathédrale New York on October 31, 2019 in New York City. (Photo by Craig Barritt/Getty Images for SVEDKA)

A model practices her walk ahead of Dakar fashion week on Goree Island in Dakar, Senegal, on December 03, 2022. The 20th anniversary of Dakar fashion week is held in a preserved colonial era fort on Goree island, which was one of Africas biggest slave trading centres during the 15th and 16th century. (Photo by John Wessels/AFP Photo)

In this October 5, 2016 photo a man looks at the work “Not to be Reproduced” by Rene Magritte at the Kunsthalle art gallery in Hamburg, Germany. The exhibition, which runs from Oct. 7, 2016 until Jan. 22, 2017, features more than 150 masterpieces of surrealism from four of the most significant European private collections of the 20th century. (Photo by Daniel Reinhardt/DPA via AP Photo)

Furniture design “Chair” by Allen Jones ( £600,000-800,000) is seen at Christie's London on September 29, 2017 in London, England. Christie's Auction House is to sell millions of pounds worth of art and design from the 20th and 21st centuries during Frieze Week from October 3rd to October 7th. (Photo by Nils Jorgensen/Rex Features/Shutterstock)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.