To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Participants hold red scarves as they celebrate the “Chupinazo” marking the start at noon sharp of the San Fermin Festival at Castle square in Pamplona, northern Spain on July 6, 2013. Ten of thousands of people packed Pamplona's streets for a drunken kick-off to Spain's best-known fiesta: the nine-day San Fermin bull-running festival. (Photo by Pedro Armestre/AFP Photo)

An open water swimmer surfaces as she enjoys a socially-distanced dawn swim after breaking the ice on the surface of a lake near Scunthorpe, northern England, January 9, 2021. Faced by a sharp rise in coronavirus infections, driven by the new strain, England entered a strict lockdown on January 5, 2021, with schools and non-essential shops closed for at least six weeks after previous measures failed to halt the steep rise in cases. (Photo by Lindsey Parnaby/AFP Photo)

Danielle Sellers attends The Beauty Awards at Tower of London on November 28, 2017 in London, England. (Photo by Lia Toby/WENN)

Daniel Lismore arrives for the Brit Awards at the O2 Arena in London, Britain, February 20, 2019. (Photo by Peter Nicholls/Reuters)

An Afghan girl jumps off the wall of a small cemetery in Kandahar on July 29, 2022. (Photo by Daniel Leal/AFP Photo)