A bonnet macaque sits on consecrated idols of snakes as it drinks milk offered by a devotee during the Hindu festival of Nag Panchami, which is celebrated by worshipping snakes to honour the serpent god, inside a temple on the outskirts of Bengaluru, India, July 27, 2017. (Photo by Abhishek N. Chinnappa/Reuters)

Alejandra Guajardo, Miss Universe El Salvador 2022 poses on stage in an outfit inspired by the country's use of Bitcoin, and previously the colón and cocoa beans as a currency, during the 71st Miss Universe National Costume Show at the Ernst N. Morial Convention Center in New Orleans, Louisiana, U.S. January 11, 2023. (Photo by Benjamin Askinas/©IMG Universe LLC/Handout via Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.