Lizzy Cundy attends the UK premiere of The Eagle held at The Empire Leicester Square on March 9, 2011 in London, England.

Tiny Irons attends the UK Film Premiere of Anuvahood at Empire Leicester Square on March 15, 2011 in London, England.

Emma Watson poses at the winners boards at the Sony Ericsson Empire Film Awards at the Grosvenor House Hotel on March 9, 2008 in London England. (Photo by Dan Kitwood/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.