Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A humanoid robot named “Yangyang” shows a facial expression during its demonstration at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 29, 20155. The android was produced jointly by China's Shanghai Yangyang Intellegent Robot Science Service center and Japanese professor Hiroshi Ishiguro, with the aim of popularising robotics among the young. (Photo by Kim Kyung-Hoon/Reuters)

Artist Leiomy performs at the Sissy Ball in Sydney, Australia on February 24, 2018. The Sissy Ball is a celebration of voguing – a style of modern dance, a form of self-expression, and a powerful movement that has become a representation for the sociopolitical struggles of the LGBTQI+ community. (Photo by Ken Leanfore/Red Bull Music)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)