For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Iceland is known as the land of fire and ice and these images capture the essence of that perfectly. Incredible ever-changing landscapes demonstrate the contrast between the freezing ice and burning skies that dominate Iceland's beauty. The stunning pictures taken by photographer Lurie Belegurschi show the breathtaking and utterly unique ice plains formed in sub-zero temperatures. (Photo by Lurie Belegurschi/Caters News)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

“The Lockheed Martin X-33 is an unmanned, sub-scale technology demonstrator suborbital spaceplane developed in the 1990s under the U.S. government-funded Space Launch Initiative program”. – Wikipedia

Photo: An Artist's Rendering Shows How Nasa's X-33 Technology Demonstrator, A Cost-Cutting Fully Reusable Single-Stage-To-Orbit Space Vehicle, Will Look Upon Completion. The 67 Foot-Long, 278,600 Pound, Twin Engine Space Vehicle, Capable Of Reaching Speeds In Excess Of Mach 15, Will Lead To The Construction Of A 127 Foot-Long, 2,186,000 Pound Version With Seven Engines And A 50,000 Pound Payload Capacity Called The “Venturestar”. (Photo By Nasa/Getty Images)