For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this March 18, 2015 photo, a boy rides a mechanical bull for children at the Texcoco Fair on the outskirts of Mexico City. In Mexico, these types of fairs date back to Spanish colonial times, and in some smaller communities they are organized around the feast days of Roman Catholic saints. (Photo by Eduardo Verdugo/AP Photo)

Members of the media touch a moving model of a Tyrannosaurus, which uses a dinosaur-type human-operated mechanical suit called “Dino-Techne” by Japanese firm On-Art, during a media preview of the Dinoa Live Exhibition / Amazing Dinosaur Art Exhibition in the Shinjuku district of Tokyo on December 10, 2020. (Photo by Philip Fong/AFP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A participant dressed in a traditional devil costume walks from house to house during the traditional St. Nicholas parade on December 3, 2016 in village of Francova Lhota, Czech Republic. This type of parade is one of the most popular age-old traditions in a few villages in the Wallachia region of Eastern Czech Republic. St. Nicholas and company roam the streets going from house to house, for two or three days as St. Nicholas gives sweets and tiny gifts as a present to children and the devils get up to mischief. (Photo by Matej Divizna/Getty Images)

A leather worker with his frightening types of clothes prepares after painted themselves using chimney soot as they participate in a programme within the September 6 celebrations, in Balikesir, Turkey on September 06, 2019. According to the story, “Tulutabaklar” were painting themselves with ash and wearing goatskin or sheep skin to frighten the Greek soldiers occupying Balikesir during the National Struggle period. Every year on September 6, Tulutabaklar perform this ritual as part of the celebration of liberation of the city for 96 years. (Photo by Ali Atmaca/Anadolu Agency via Getty Images)