As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A masked Bulgarian dancer takes part in the second competition day of the 24th International Festival of Masquerade Games “Surva” in the town of Pernik, Bulgaria Saturday, January 31, 2015. Some 5,000 people are expected to take part in the three-day festival devoted to an ancient Bulgarian pagan rite. Surva is performed by costumed men, some in sheepskin, or other colorful garments, bells and masks, who walk around and dance to scare away the evil spirits, in hope to provide a good harvest, health, fertility, and happiness. (Photo by Valentina Petrova/AP Photo)

Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

Activists stage a theatrical play where gay people are restrained by others wearing masks depicting Russian President Vladimir Putin, during a protest against Russia's new law on gays, in central London, Saturday, August 10, 2013. Hundreds of protesters, called for the Winter 2014 Olympic Games to be taken away from Sochi, Russia, because of a new Russian law that bans “propaganda of nontraditional sexual relations” and imposes fines on those holding gay pride rallies. (Photo by Lefteris Pitarakis/AP Photo)

Motorcycling, Gotland Grand National 2016 endure race, Gotland, Sweden on October 29, 2016. Riders compete. (Photo by Soren Andersson/Reuters/TT News Agency)

A female participant of the Bela Negara – “defend the nation” – programme applies camouflage face paint on another participant's face at a training centre in Rumpin, Bogor, West Java, Indonesia June 2, 2016. (Photo by Darren Whiteside/Reuters)

Students feed fruit to an elephant during Thailand's National Elephant Day in the ancient Thai capital Ayutthaya March 13, 2015. Thais honoured the elephant on Friday with special fruits and Buddhist ceremonies across the country to pay homage to their national animal. (Photo by Athit Perawongmetha/Reuters)

Chinese hostesses, who serve the delegates of the Chinese People's Political Consultative Conference and National People's Congress, have souvenir photos taken in front of the Great Hall of the People during sessions of the CPPCC and NPC held in Beijing, China Tuesday, March 4, 2014. (Photo by Andy Wong/AP Photo)