A woman with a Hello Kitty tattoo waits in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. The convention was held to honor the character's 40th birthday. (Photo by Jae C. Hong/AP Photo)

A man with a mask poses for a portrait as he takes part in festivities in honour of patron saint San Jeronimo in Masaya city, Nicaragua November 20, 2016. (Photo by Oswaldo Rivas/Reuters)

A reveller catches beer thrown from a balcony during the opening day or “Chupinazo” of the San Fermin Running of the Bulls fiesta on July 6, 2017 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)

Participants celebrate during the “Chupinazo” (start rocket) to mark the kickoff at noon sharp of the San Fermin Festival, in front of the Town Hall of Pamplona, northern Spain, on July 6, 2018. (Photo by Jaime Reina/AFP Photo)

Muslim women light candles during the “EarthHour” in Jakarta, Indonesia, on March 23, 2013. Hundreds of people observed the global event that encourages people to turn off their lights for 60 minutes. (Photo by Dita Alangkara/Associated Press)

Revellers celebrate moments before the rocket fire or “Txupinazo” marks the start of the Festival of San Fermin (or Sanfermines) at Consistorio square in Pamplona, Spain, 06 July 2014. The annual nine day long running-with-the-bulls fiesta commemorates St. Fermin, Pamplona's patron saint. (Photo by Javier Lizin/EFE)

People gather as a crowd of sea lions lay on floating docks at Pier 39 in San Francisco, California May 4, 2015. Hundreds of sea lions began hauling out on the docks following the Loma Prieta earthquake of 1989, and face no natural predators at the pier. (Photo by Robert Galbraith/Reuters)

During his time in Ethiopia, New York-based art director and photographer Diego Arroyo spent time with the Hamar, Mursi, Dassanech, and Arbore Tribes. They, along with several others tribes, make up the 200,000 people situated in Africa’s Great Rift Valley. The people of the Omo Valley are still primarily herders and farmers, living an isolated and simple life. While they have yet to be truly touched by globalization, they could soon disappear. Their way of life is being threatened by a massive hydroelectric dam. (Photo by Diego Arroyo)