To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A young woman wearing no trousers hits the ski slopes at a ski resort in Xuzhou, in east China's Jiangsu province on January 13, 2015 in a promotional effort to equal “No Pants Subway Ride”, which was marked on January 11 this year. The promotional “No Pants Subway Ride” stunt on January 11 was held as commuters in some 60 cities around the world braved public transportation in their undies, which has gone global since its first staging by US group Improv Everywhere in New York in 2002. (Photo by AFP Photo)