Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Malaysian woman walks past an advertisement outside a jewellery store at a shopping mall in Kuala Lumpur on August 25, 2015. Prices of crude oil and most other commodities rebounded in Asia on August 25 but stayed under pressure following a global sell-off sparked by the faltering economy in China, the world's top user of industrial metals and energy. Gold prices remained steady, boosted by prospects of increased demand due to its status as a safe haven in times of turmoil. (Photo by Manan Vatsyayana/AFP Photo)

In this picture taken on September 24, 2016, relatives grieve their lost one, an alleged drug user/dealer gunned down by unidentified gunmen in Manila. Philippine President Rodrigo Duterte defended his threat to kill criminals as “perfect” and vowed no let-up in his war on crime, as the death toll surged past 3,700. (Photo by Noel Celis/AFP Photo)

In this Friday, January 7, 2011 photo, people carry baskets of coal scavenged illegally at an open-cast mine in the village of Bokapahari in the eastern Indian state of Jharkhand where a community of coal scavengers live and work. The world's biggest coal users – China, the United States and India – have boosted coal mining in 2017, in an abrupt departure from last year's record global decline for the heavily polluting fuel and a setback to efforts to rein in climate change emissions. (Photo by Kevin Frayer/AP Photo)