To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Foreign tourists join the annual Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in Silom district of Bangkok, Thailand, 13 April 2014. The three-day Songkran Festival runs from 13 to 15 April and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Narong Sangnak/EPA)

In this April 13, 2015 file photo, a Thai woman splashes water on people from the back of a truck during the Songkran water festival to celebrate Thai New Year in Bangkok, Thailand.Thailand's military government is putting a dampener on the annual nationwide water fight. Despite Thailand's worst drought in 20 years, the junta says it has no intention of limiting the virtually around-the-clock water throwing that defines the three-day Songkran festival. Instead, it has decided to impose morality measures. (Photo by Sakchai Lalit/AP Photo)

Ten finalists capture the theme of “through young eyes” in this young photographers’ competition that aims to engage youth around the world in wildlife conservation. Here: Heavy bodied jumping spider by Md Rashuidul Rabby, age 23, from Bangladesh. (Photo by Md Rashuidul Rabby/WWD2017)

A girl holds up a photo of Pope Benedict XVI which reads “tear his face” during a protest against the World Youth Day 2011 celebrations taking place on August 17, 2011 in Madrid, Spain. Initiated by Pope John Paul II in 1985, World Youth Day youth-oriented events for the celebration of the Catholic faith are held every three years in a different country; this time in Madrid from August 16 – 21, with Pope Benedict XVI in attendance. (Photo by Denis Doyle/Getty Images)

Emma Coburn (L) and Colleen Quigley of the U.S. look at the scoreboard after competing in the women's 3,000 metres steeplechase final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 26, 2015. (Photo by David Gray/Reuters)

A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)