While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Leon Feingold, right, drops his jeans as his girlfriend Patrizia Calvio looks in her purse on the uptown E Train during the 18th annual No Pants Subway Ride, January 13, 2019, in New York. (Photo by Kathy Willens/AP Photo)

Participants in fancy costumes take part in march during the Prague Pride parade in downtown Prague, Czech Republic, 10 August 2019. Several thousands of people attended the 9th Prague Pride to support the LGBT (lesbian, gay, bisexual and transgender) communities. (Photo by Martin Divisek/EPA/EFE/Rex Features/Shutterstock)

A young migrant runs through the Peace Oasis of the Holy Spirit Amparito shelter where migrants sleep on the floor on mats in Villahermosa, Mexico, late Friday, June 7, 2024. After the head of Mexico's immigration agency ordered a halt to deportations in December, migrants have been left in limbo as authorities round up migrants across the country and dump them in the southern Mexican cities of Villahermosa and Tapachula. (Photo by Felix Marquez/AP Photo)

Horses from the Garrison Savannah, who are involved in celebrations today to mark 50 years of Independence, are washed in the sea first thing in the morning on December 1, 2016 in Bridgetown, Barbados. Prince Harry is visiting the Caribbean marking the 35th Anniversary of Independence in Antigua and Barbuda and the 50th Anniversary of Independence in Barbados and Guyana. (Photo by Chris Jackson/Getty Images)

A devotee is carried around town in a vessel as part of rituals during the Swasthani Bratakatha festival at Thecho in Lalitpur, Nepal, February 19, 2016. During the month long festival, devotees recite one chapter of a Hindu tale daily from the 31-chapter sacred Swasthani Brata Katha book that is dedicated to God Madhavnarayan and Goddess Swasthani, alongside various other gods and goddess and the miraculous feats performed by them. (Photo by Navesh Chitrakar/Reuters)

An Okinawan woman in a kimono checks her phone before attending a ceremony on Coming of Age Day on January 13, 2019 in Okinawa City, Japan. Coming of Age Day is a Japanese holiday held every January to celebrate people who have reached 20 – the official age of adulthood in Japan. Despite being a solemn affair in some parts of Japan, Okinawans have become known for their flamboyant and occasionally boisterous celebrations. (Photo by Carl Court/Getty Images)

Member of Twycross Zoo, Lily-Jean Morales, seven, visits The Gruffalo Discovery Land, a brand-new four-acre experience at Twycross Zoo, in Leicestershire on April 7, 2022, before it opens to the public on Saturday. (Photo by PA Wire Press Association)