A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

“The Lockheed Martin X-33 is an unmanned, sub-scale technology demonstrator suborbital spaceplane developed in the 1990s under the U.S. government-funded Space Launch Initiative program”. – Wikipedia

Photo: An Artist's Rendering Shows How Nasa's X-33 Technology Demonstrator, A Cost-Cutting Fully Reusable Single-Stage-To-Orbit Space Vehicle, Will Look Upon Completion. The 67 Foot-Long, 278,600 Pound, Twin Engine Space Vehicle, Capable Of Reaching Speeds In Excess Of Mach 15, Will Lead To The Construction Of A 127 Foot-Long, 2,186,000 Pound Version With Seven Engines And A 50,000 Pound Payload Capacity Called The “Venturestar”. (Photo By Nasa/Getty Images)

Actress Marilyn Monroe poses for a portrait in a bathing suit and high heels with a bottle of Coca-Cola in a glass on a table behind her in circa 1953. (Photo by Michael Ochs Archives/Getty Images)

“The Boeing X-45 unmanned combat air vehicle is a concept demonstrator for a next generation of completely autonomous military aircraft, developed by Boeing's Phantom Works. Manufactured by Boeing Integrated Defense Systems, the X-45 was a part of DARPA's J-UCAS project”. – Wikipedia

Photo: Two X-45A Unmanned Combat Air Vehicles (UCAV) are shown to members of the news media July 11, 2002 at Edwards Air Force Base, California. The X-45A, developed by The Defense Advanced Research Projects Agency and the Boeing Company, is the first unmanned system designed from inception for combat missions. (Photo by David McNew/Getty Images)

Physicist Arie van't Riet uses a series of duel X-ray cameras to capture flowers, plants and small animals in living dioramas. The x-rays are then finished and colorized in Photoshop. Giving way to some breathtaking nature scenes. Photo: “Chameleon and Begonia”. (Photo by Arie van't Riet)

An x-ray of a woman drinking, taken by British artist and photographer Hugh Turvey in London, England. (Photo by Hugh Turvey/SPL/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)