The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A dog sits in the shade of a mangrove tree as a woman uses a fork to dig for shellfish on the reef-mud flats of a lagoon located at South Tarawa in the central Pacific island nation of Kiribati May 23, 2013. Kiribati consists of a chain of 33 atolls and islands that stand just metres above sea level, spread over a huge expanse of otherwise empty ocean. With surrounding sea levels rising, Kiribati President Anote Tong has predicted his country will likely become uninhabitable in 30-60 years because of inundation and contamination of its freshwater supplies. (Photo by David Gray/Reuters)

In this image released on Friday, September 26, 2014, Chris Vierra, renowned pumpkin carver from Villafane Studios, creates a lifelike Tyrannosaurus Rex sculpture using pumpkins and squash at Field Station: Dinosaurs, a 20-acre outdoor Jurassic learning expedition and family tourist attraction in Secaucus, N.J. (Photo by Charles Sykes/AP Photo/Invision for Field Station: Dinosaurs)

“Not for the faint of heart”. Casa Milà, better known as La Pedrera, is a building designed by the Catalan architect Antoni Gaudí and built during the years 1905–1910, being considered officially completed in 1912. It is located at 92, Passeig de Gràcia in the Eixample district of Barcelona, Catalonia, Spain. (Photo by Stefano Scarselli)

An installation entitled “Take my lightning but don't steal my thunder” by British artist Alex Chinneck stands in Covent Garden on October 2, 2014 in London, England. The installation is intended to cast the illusion that a 40-foot section of the Covent Garden's 184-year old market building is floating. “Take my lightning but don't steal my thunder” will be on display from 2nd to 24th October 2014. (Photo by Rob Stothard/Getty Images)

“Sleeveface is an internet phenomenon wherein one or more persons obscure or augment body parts with record sleeve(s), causing an illusion. Sleeveface has become popular on social networking sites”. – Wikipedia

Photo: “Doggy Style” (Photo by Samuel and Marco van Bergen via SleeveFace.com)

“The Guinness World Records has consistently listed Sherlock Holmes as the “most portrayed movie character” with 75 actors playing the part in over 211 films. Holmes' first screen appearance was in the Mutoscope film Sherlock Holmes Baffled in 1900, albeit in a barely-recognisable form”. – Wikipedia

Photo: William Gillette as the lead in a stage production of “Sherlock Holmes”, at the Lyceum Theatre. Playwright: William Gillette, Arthur Conan Doyle (Photo by Hulton Archive/Getty Images). 9th September 1901