A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)

Ukrainians swim in an ice hole as part of the celebration of the Epiphany in Kiev, Ukraine, Monday, January 19, 2015. Orthodox believers celebrate the holiday of the Epiphany on Jan. 19, and traditionally bathe in holes cut through thick ice on rivers and ponds to cleanse themselves with water deemed holy for the day. (Photo by Sergei Chuzavkov/AP Photo)

People immerse themselves in an ice hole in the Chulym river, with the air temperature at about minus 12 degrees Celsius (10.4 degrees Fahrenheit), during celebrations for the Russian Orthodox Epiphany outside of the town of Nazarovo, Krasnoyarsk region January 19, 2015. (Photo by Ilya Naymushin/Reuters)

A man reacts after catching a trout with his hands during an event promoting the Ice Festival on a frozen river in Hwacheon, about 20 km (12 miles) south of the demilitarized zone separating the two Koreas, January 10, 2015. The annual ice festival, which is one of the most famous and biggest festivals in South Korea, expects to see more than 1,000,000 people attend. The festival lasts for three weeks from January 10 this year. (Photo by Kim Hong-Ji/Reuters)

A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

Bulgarian men dance in the icy waters of the Tundzha river during a celebration to commemorate Epiphany Day in the town of Kalofer January 6, 2015. It is believed that the ritual will bring good health to the participants throughout the new year. (Photo by Stoyan Nenov/Reuters)

A swimmer reacts after finishing his competition in a pool carved into thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province January 5, 2015. The swimming competition was held on the official launch day of the Harbin International Ice and Snow Sculpture Festival. (Photo by Kim Kyung-Hoon/Reuters)

Swimmers in fancy dress splash as they participate in the New Year's Day Loony Dook swim at South Queensferry, Scotland January 1, 2015. (Photo by Russell Cheyne/Reuters)