New York's famed Empire State Building hosted new guests on Saturday night as images of endangered animals were flashed across its facade.

Children of local herders gather at a reindeer camping ground, some 200 km (124 miles) northeast of Naryan-Mar, the administrative centre of Nenets Autonomous Area, far northern Russia, August 2, 2015. People, including local herders and members of their families, gathered at the site to mark Reindeer Day, a professional holiday of reindeer breeding workers, which is celebrated annually on August 2 in the region. (Photo by Sergei Karpukhin/Reuters)

Images are projected onto the Empire State Building as part of an endangered species projection to raise awareness, in New York August 1, 2015. (Photo by Eduardo Munoz/Reuters)

Competitors release their hens during the World Championship Hen Racing Championships in Bonsall, Britain August 1, 2015. (Photo by Darren Staples/Reuters)

A child looks at a polar bear swimming under a water in its enclosure on a hot summer day at Prague Zoo, Czech Republic, July 30, 2015. (Photo by David W. Cerny/Reuters)

A blue-throated macaw receives acupuncture and laser therapy treatment at the veterinary hospital in Brasilia Zoo, July 30, 2015. The zoo's veterinary hospital uses acupuncture and laser therapy to improve the health and well-being of animals with chronic diseases. (Photo by Ueslei Marcelino/Reuters)

Indian dancers paint their body like tigers as they perform a Tiger dance during the International day of the Tiger in Calcutta, India, July 29, 2015. Students of Calcutta are taking part in an awareness campaign aiming to draw attention to the threats that tigers face due to habitat loss and poaching. (Photo by Piyal Adhikary/EPA)

Piper Hoppe, 10, from Minnetonka, Minnesota, holds a sign at the doorway of River Bluff Dental clinic in protest against the killing of a famous lion in Zimbabwe, in Bloomington, Minnesota July 29, 2015. A Zimbabwean court on Wednesday charged a professional local hunter Theo Bronkhorst with failing to prevent an American from unlawfully killing “Cecil”, the southern African country's best-known lion. The American, Walter James Palmer, a Minnesota dentist who paid $50,000 to kill the lion, has left Zimbabwe. He says he did kill the animal but believed the hunt was legal and that the necessary permits had been issued. (Photo by Eric Miller/Reuters)